The ShoppingGives Blog
From tips and tricks to brand success, discover the
latest and greatest in the social impact space.
As more eCommerce and direct-to-consumer brands enter the market, consumers are 4 – 6x more likely to purchase from, protect, and champion purpose-driven brands. Discover how enabling a checkout donation strategy can help you create more engaging interactions with your customers, leading to increased conversions and loyalty.
Driven by their values, socially conscious consumers are quick to call-out brands with inauthentic cause marketing campaigns. Discover how eCommerce and DTC brands can create authentic Pride campaigns that extend beyond the month of June with insights from leaders at WITHIN and Hustler Marketing.
While purchase decisions based on values and social impact rise, brands have an opportunity to give back to their customers by elevating the customer experience (CX) and empowering employees. Discover how brands can drive social impact by putting their customers first.
We sat down with Brian Sugar, the Founding Partner of Sugar Capital, to get his insights on why consumer expectations are more nuance than brands realize, the evolution of social impact in eComm, and three key motivators behind his investment in ShoppingGives.
We sat down with Derek Booth, the Director of Business Development and Strategic Partnerships for Justuno, to get his insights on why partnerships are essential in the eComm landscape, what makes a successful partnership, and how brands can profit from using ShoppingGives and Justuno in tandem.
Consumers are buying from brands that resonate with their values more than ever. To understand these patterns in conscious consumption, we analyzed 1,646 eCommerce and Direct-to-Consumer (DTC) brands to break down the growth of social impact over the past two years, macro factors and data-driven behavioral predictions, and how brands can respond to shifting consumer expectations.