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How to Get Involved in National Alzheimer’s Awareness Month 2023
November is Alzheimer’s Awareness Month, a time to raise awareness about the importance of understanding and addressing the challenges posed by Alzheimer's disease. In the United States alone, more than 6 million Americans are living with Alzheimer's. By 2050, this number is projected to rise to nearly 13 million.
Alzheimer’s disease—the most common cause of dementia—is a progressive, deadly brain disease for which there is no cure, and is not a normal part of healthy aging. When an affected individual begins to experience symptoms of Alzheimer’s disease, the brain changes that cause them are thought to begin 20 years or more before symptoms start.
Alzheimer’s disease doesn't just affect individuals; it impacts entire communities. By participating in National Alzheimer’s Awareness Month, your business can help create a supportive environment for those affected by the disease, as well as raise awareness for the importance of Alzheimer’s research initiatives and funding caretakers.
We are raising awareness for the importance of supporting Alzheimer’s research and treatment by highlighting an incredible nonprofit organization that is working to end Alzheimer’s and all other dementia. Here are some tactics that you can use to get involved and give back for National Alzheimer’s Awareness Month.
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Our Recommended Nonprofit that is Making an Impact Towards Alzheimer’s Disease
Alzheimer’s Association
Alzheimer's Association (EIN: 13-3039601) is the leading voluntary health organization in Alzheimer care, support and research. Their mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
How Businesses Can Support the Fight to End Alzheimer’s Disease
An estimated 6.7 million Americans age 65 and older are living with Alzheimer's in 2023, and 73% percent are age 75 or older. As the size of the U.S. population age 65 and older continues to grow, so too will the number and proportion of Americans with Alzheimer’s or other dementias.
In addition to the staggering numbers of those affected by Alzheimer’s, the costs of health care and long-term care for individuals living with Alzheimer’s or other dementias are substantial, and dementia is one of the costliest conditions to society. In 2023, Alzheimer's and other dementias will cost the nation $345 billion — not including the value of unpaid caregiving.
By funding and supporting research initiatives and health care needs around Alzheimer’s disease, you can help drive research, provide vital care, and advocate for a world without Alzheimer's.
For retailers and eCommerce merchants, joining the fight to end Alzheimer’s disease during National Alzheimer’s Awareness Month can have a profound impact on those affected by the disease. Collaborating with local organizations and community programs, advocating for resources, and raising funds, your business can make an impactful difference for those affected.
Actionable Tactics for Enabling Charitable Initiatives around Alzheimer’s
Use Your Platform to Advocate for the Cause
Only 4 in 10 Americans would talk to their doctor right away when experiencing early memory or cognitive loss, which means that raising awareness around the importance of early detection is critical.
You can use your platform to raise awareness for the importance of finding a cure for Alzheimer’s disease. Your marketing channels are a great way to educate others about the importance of Alzheimer’s and dementia research, and are a place to easily provide resources for others to get involved in the cause. Share articles, videos, and infographics that explain the disease, its early signs, and the challenges faced by patients and caregivers.
Create Donations on Purchases
To give back during National Alzheimer’s Awareness Month, we encourage you to give back to the Alzheimer's Association through our “Alzheimer’s Awareness” cause portfolio.
Your business can spotlight the cause by running a flash giving event. You can donate an extra donation percentage, like 20% or 50%, for a 24-hour timeframe in support of National Alzheimer’s Awareness Month. Or you could choose to increase donations from 1% to 5% for the month of November. These tactics are an easy way to capture the attention of your customers and motivate them to make a purchase.
Customer Add-On Donations
If you want to enable your customers to maximize the impact made on their purchase, you can empower your customers to add-on a donation amount of their choice at the checkout. Enabling Customer Add-On Donations is a powerful way to invite your customers to join you in the giving. You could even choose to match your customer’s donations, dollar for dollar.
Volunteering
Your business can also get involved by sponsoring a local Alzheimer’s awareness event in your community. Showing community support is a powerful way to create an even more engaging and authentic experience for your customers when making their purchase. This is also a great opportunity to get your employees involved in the cause by creating volunteer events for local organizations.
Capsule Collection Impact
You could also create a specific product collection where the purchase of every product from that collection creates a donation for the Alzheimer’s Association. This will encourage your customers to shop from that specific collection and make an impact with their purchase.
To streamline your giving initiatives, leverage the ShoppingGives’ donation technology to give back to Alzheimer’s and dementia awareness-focused nonprofit organizations. If your business uses the Shopify platform, you can download the ShoppingGives Donation App and begin giving within minutes. For businesses on other eCommerce platforms, you can connect with our team and learn more about getting involved.
Promote Your Involvement
To maximize your impact around Alzheimer’s Awareness Month, include messaging around your efforts throughout your marketing funnel. Social media, email, and onsite marketing are great ways to highlight your giving initiatives and raise awareness around the cause.
We recommend announcing your campaign through social media and email. This gives you an opportunity to tell a story around why this cause is important to your business, explain the actions that you are taking in support of the cause, and highlight any charitable organizations, like the Alzheimer’s Association, that you are planning to support during this time.
Learn more about how ShoppingGives can help your business get involved in this timely cause.