![slidebean-DbobuPLJoZo-unsplash|[Infographics] Cause Marketing Banner|Infographics-Why-Data-Driven-Marketers-are-Turning-to-Cause-Marketing|Infographic: Why Data Driven-Marketers are Turning to Cause Marketing](https://cdn.prod.website-files.com/63d25c5ad7e5a218e0044dd9/63e696e835518e509abd8a36_slidebean-DbobuPLJoZo-unsplash.jpeg)
Consumers today are increasingly choosing purpose-driven brands and ditching ones who don’t align with their values. In this new age of consumerism, shoppers want to support brands who take a stance on social issues and use their power to make a difference.
As consumers become more loyal to purpose-driven brands, cause marketing is becoming more of a necessity to implement into your business, so you can show your customers that what matters to them matters to you. If you don’t know where to start with cause marketing, please reach out to one of our Impact Agents for support.
Sources:
- https://www.lexingtonlaw.com/blog/credit-cards/millennial-spending-habits.html
- https://www.marketingdive.com/news/consumers-see-77-of-brands-as-not-meaningful-report-says/548956/
- https://engageforgood.com/guides/statistics-every-cause-marketer-should-know/
- https://www.5wpr.com/new/research/5wpr-2020-consumer-culture-report/
- https://www.iperceptions.com/blog/customer-experience-statistics
- https://brandkeys.com/portfolio/customer-loyalty-engagement-index/
- https://engageforgood.com/guides/statistics-every-cause-marketer-should-know/
- https://stackla.com/resources/reports/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age/