Special Guest: Nathan Decker, Director of Ecommerce at evo On this episode of The Impact Exchange we have special guest Nathan Decker, Director of Ecommerce at evo. He swung by our office to discuss corporate social responsibility hot off the ICRE event where he spoke about innovation in omni-channel retail. The foundation of evo is built … Continue reading "The New Business Essentials: Community, Culture & Giving Back"
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It’s that time of year again: teachers are prepping their classrooms and parents are frantically searching and shopping for the essentials needed to send their kiddos back to school this fall. It is expected that the average household will spend approximately $696 on back-to-school shopping and approximately $976 on back-to-college shopping (National Retail Federation). With … Continue reading "Giving Back for Back to School"
Special Guest: Ken Natori, President of The Natori Company As Kevin Costner in Angels in the Outfield once said, “If you build it, they will come.” He may have been referring to baseball, but the saying is also relevant when it comes to brands. “It” being trust, and “They” being customers. Specifically, the best customers to attract … Continue reading "How a 40-Year-Old Brand is Competing in a Millennial’s World"
Brand loyalty is crucial for brands who want to survive in the never-ending sea of options. As e-commerce expands, it can be difficult to set yourself apart from competition and the vast landscape of the online shopping experience. With similar products flooding the market, how do you differentiate and become the brand that consumers not … Continue reading "Giving Back is Good for Your Bottom Line"
Last week in bustling Brooklyn, NY we had the honor of bringing together an amazing group of thought leaders and industry influencers that are truly investing in corporate social responsibility. Whether you were able to attend, or had to sit this one out, we wanted to share with you the insights we gained. Here’s a … Continue reading "Impact Breakfast recap, Takeaways and Tips"
As ShoppingGives rejoices in the excitement of becoming a Certified B Corporation® (insert jumping high-five!) we wanted to share some insights on what it means to become a B Corp™, why this certification matters, and why the strenuous process is worth the honor of this designation. But first, check out this video to learn more … Continue reading "What Does It Mean to be a Certified B Corporation®?"
Special Guest Speaker: JuE Wong, Global CEO of Moroccanoil Consumer. Consumption. Consume. Feels like a dirty word in a day and age where we all feel like we would rather save. Save the planet. Save for the future. Consumption will never come to a halt, but there has been a massive shift in recent years … Continue reading "How to Integrate CSR into Your Product DNA"
Special Guest Speaker: Susan White Morrissey, Founder & CEO of White + Warren It’s no secret that passionate people are more successful. No matter which field you work in, employees who are passionate will outperform those who aren’t. The same idea applies to organizations who are passionate about the charities they work with— they are … Continue reading "Leading with Your Heart: Making Corporate Responsibility Personal"
Recently our company, ShoppingGives, was one of many exhibitors in Vegas at one of the largest retail conferences in the country, Shoptalk. We were excited to exhibit along with the retail industry’s most cutting edge technology companies and we’re thrilled to continue to lead the way in charitable giving for retail partners. While our approach to creating … Continue reading "How Passion and Partnerships Lead to Empowering Women in Need"