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Australia is currently in the midst of one of the worst wildfire seasons they’ve seen in decades. Large parts of the country have been damaged since the fires began in late July 2019. In order to provide relief, ShoppingGives has partnered with Friends of the Australian Bush Heritage Fund. Friends of the Australian Bush Heritage Fund … Continue reading "How to provide relief for the Australian Bushfires"
It’s hard to believe that we are officially in year 2020! With the rise of conscious consumerism that isn’t slowing down anytime soon, your focused marketing efforts and investments should take into consideration a cause marketing campaign. Cause marketing is the perfect way to go beyond profits and build trusting relationships with your customers while … Continue reading "4 Simple Ways to Start the New Year Creating Positive Impact"
Check out our amazing Dedicated Impact Partners who are stepping up and increasing the amount that they will be giving back on #GivingTuesday.
The landscape of online retail has been completely transformed by Amazon (and that’s not a hyperbolic statement).
Special Guest: Nathan Decker, Director of Ecommerce at evo On this episode of The Impact Exchange we have special guest Nathan Decker, Director of Ecommerce at evo. He swung by our office to discuss corporate social responsibility hot off the ICRE event where he spoke about innovation in omni-channel retail. The foundation of evo is built … Continue reading "The New Business Essentials: Community, Culture & Giving Back"
It’s that time of year again: teachers are prepping their classrooms and parents are frantically searching and shopping for the essentials needed to send their kiddos back to school this fall. It is expected that the average household will spend approximately $696 on back-to-school shopping and approximately $976 on back-to-college shopping (National Retail Federation). With … Continue reading "Giving Back for Back to School"
Special Guest: Ken Natori, President of The Natori Company As Kevin Costner in Angels in the Outfield once said, “If you build it, they will come.” He may have been referring to baseball, but the saying is also relevant when it comes to brands. “It” being trust, and “They” being customers. Specifically, the best customers to attract … Continue reading "How a 40-Year-Old Brand is Competing in a Millennial’s World"
Brand loyalty is crucial for brands who want to survive in the never-ending sea of options. As e-commerce expands, it can be difficult to set yourself apart from competition and the vast landscape of the online shopping experience. With similar products flooding the market, how do you differentiate and become the brand that consumers not … Continue reading "Giving Back is Good for Your Bottom Line"