We sat down with Brian Sugar, the Founding Partner of Sugar Capital, to get his insights on why consumer expectations are more nuance than brands realize, the evolution of social impact in eComm, and three key motivators behind his investment in ShoppingGives.
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We sat down with Derek Booth, the Director of Business Development and Strategic Partnerships for Justuno, to get his insights on why partnerships are essential in the eComm landscape, what makes a successful partnership, and how brands can profit from using ShoppingGives and Justuno in tandem.
Consumers are buying from brands that resonate with their values more than ever. To understand these patterns in conscious consumption, we analyzed 1,646 eCommerce and Direct-to-Consumer (DTC) brands to break down the growth of social impact over the past two years, macro factors and data-driven behavioral predictions, and how brands can respond to shifting consumer expectations.
We connected with industry leaders from Yotpo, Gorgias, Hive Brands, Sacramento Republic FC, and Outright International to discuss how brands can create authentic Pride Month campaigns and become good corporate allies for the LGBTQ+ community.
On this episode of the Impact Exchange, we were joined by Harry Cunningham, Co-Founder & Chief Brand Officer at goodMRKT to discuss the mission of goodMRKT and the community of purpose-driven brands behind it. Harry shared insights into the impact that goodMRKT is creating and the vision behind their brand partnerships.
Young, socially-minded consumers are shaping eCommerce, especially as they question what companies stand for. We sat down with Tina Bou-Saba, Co-Founder and Managing Partner of Verity Venture Partners, to get her perspective on the evolution of corporate social impact and what brands should be doing to meet the changing needs of today's socially conscious consumer.
We’re excited to bring our Shopify merchant partners an all new way to make updates and customizations to the ShoppingGives donation widgets! Discover what changes are coming to the Change Commerce app.
March is Women's History Month and to celebrate, we're highlighting 5 brands who are making a positive impact through their business, and sharing the stories of the inspiring women behind them.
We called on 5 of the best agencies in Ecommerce to share their thoughts on how D2C brands can stay relevant and keep up with changing trends in Ecommerce. This article will provide your brand with insights on how to stay ahead of the competition and be prepared for changing commerce.