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The landscape of online retail has been completely transformed by Amazon (and that’s not a hyperbolic statement).
Corporate social responsibility, or CSR, has become increasingly popular as consumers start to take notice at how companies interact with and impact society.
Special Guest: Nathan Decker, Director of Ecommerce at evo On this episode of The Impact Exchange we have special guest Nathan Decker, Director of Ecommerce at evo. He swung by our office to discuss corporate social responsibility hot off the ICRE event where he spoke about innovation in omni-channel retail. The foundation of evo is built … Continue reading "The New Business Essentials: Community, Culture & Giving Back"
It’s that time of year again: teachers are prepping their classrooms and parents are frantically searching and shopping for the essentials needed to send their kiddos back to school this fall. It is expected that the average household will spend approximately $696 on back-to-school shopping and approximately $976 on back-to-college shopping (National Retail Federation). With … Continue reading "Giving Back for Back to School"
Special Guest: Ken Natori, President of The Natori Company As Kevin Costner in Angels in the Outfield once said, “If you build it, they will come.” He may have been referring to baseball, but the saying is also relevant when it comes to brands. “It” being trust, and “They” being customers. Specifically, the best customers to attract … Continue reading "How a 40-Year-Old Brand is Competing in a Millennial’s World"
Brand loyalty is crucial for brands who want to survive in the never-ending sea of options. As e-commerce expands, it can be difficult to set yourself apart from competition and the vast landscape of the online shopping experience. With similar products flooding the market, how do you differentiate and become the brand that consumers not … Continue reading "Giving Back is Good for Your Bottom Line"
Last week in bustling Brooklyn, NY we had the honor of bringing together an amazing group of thought leaders and industry influencers that are truly investing in corporate social responsibility. Whether you were able to attend, or had to sit this one out, we wanted to share with you the insights we gained. Here’s a … Continue reading "Impact Breakfast recap, Takeaways and Tips"
Special Guest Speaker: David J. Katz, Executive Vice President & Chief Marketing Officer of Randa Accessories On this episode of The Impact Exchange, we welcome David Katz, Executive Vice President & Chief Marketing Officer of Randa Accessories, one of the world’s largest international apparel and accessories companies. David is a thought leader in the retail industry with … Continue reading "The Rise of Cause Marketing – Past, Present, & Future"