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Conscious consumerism has been on the rise and the Covid pandemic drove it further. Consumers are not only looking for socially conscious brands, but they're looking for authenticity in social impact efforts. See how these 3 brands elevated their evergreen impact strategies by stepping up during times of crisis.

Cause marketing is becoming more important to consumers and brands, and with good reason. Use these three key strategies to amplify your social giving campaigns.

The COVID-19 pandemic changed the way people work, shop, and socialize, but it also raised awareness of important social issues. From the Black Lives Matter protests, Stop Asian Hate movement, to the fight against anti-semitism, people have united against racism and social injustice against BIPOC (black, indigenous, and people of color) communities. People and brands … Continue reading "Responding to Social Causes In Real-Time: How to Prepare Your Brand"

Understanding eCommerce for generation impact helps retailers better target today’s conscious consumers. Find out how you can adapt best practices for your business.

We are so honored to have won the Best Integration Partner award for the 2020 Yotpo Partner Awards! Through our integration with Yotpo, we created an all-new loyalty program for merchants to engage with customers and create more authentic relationships.

Introducing Giving for Shopify POSWe are beyond thrilled to be able to offer giving for Shopify POS! Our vision at ShoppingGives is to enable impact on every purchase. By integrating our donation technology into Shopify POS, we are able to capture transactions at all locations to increase the opportunities for impact wherever your customers choose … Continue reading "Introducing ShoppingGives for Shopify POS"

Special Guests: Adam Chandler; Editor at DTC Magazine, Mandy Lozano; Chief Strategy & Marketing Officer at MiiR, Amanda Baudier; Vice President of Business Development at Sakara, Jasmin Singer; Vice President of Editorial at Kinder Beauty, and Aaron LaMonica-Weier; Senior Manager of Digital Platforms at Feeding AmericaOn this episode of the Impact Exchange, we were joined … Continue reading "The Covid Effect on Brand-Charity Relationships and Predictions for 2021"

Consumers want value-alignment with brands and nonprofit partnerships can help you engage with conscious consumers while supporting a cause that’s important to you.

Now more than ever, consumers are expecting brands to do good and give back. We’ve compiled a list of tactics that your brand can use to implement a cause marketing solution in the new year so that your brand can stay top of mind for conscious consumers while boosting customer loyalty and AOV.