The intersection of Doing Well and Doing Good, how 2020 shaped the future for DTC and Social Impact
ShoppingGives and DTC Magazine presents 2020 data, insights, trends, and the effects of customer relationships when DTC brands incorporate social impact into their marketing and customer journey.
Social Impact is More Than a Trend
The pursuit of a better way to buy has driven new customer followings, especially for digital-first brands. After the tumultuous 2020, mission-driven DTC brands are standing out against the competition by using social impact to foster meaningful conversations within their communities to affect broader social change. This report will provide key data and insights from 2020 on:
• The rise of conscious consumerism and purpose-driven brands
• How social impact shifting buying behavior pre-Covid vs. post-Covid
• The pressure for value-alignment from consumers on brands
• How incorporating authentic social impact is driving the future of commerce