Case Studies

From Diamonds to Donations

Kobelli

Industry

Fine Jewelry

Integration

Shopify Plus

Method

Featured Causes and On-Site and Email Marketing Activation

Background

Kobelli started small but has always been rooted in family, craftsmanship and conflict-free diamonds. They are dedicated to bettering their industry and ensuring not only the happiness of their customers but the well-being of individuals within their supply chain.

Opportunity

The diamond industry has had a murky reputation for decades and Kobelli has worked tirelessly at dismantling the image by using lab-grown and conflict-free diamonds. They chose to integrate with ShoppingGives to reflect their belief in giving back to the community as a part of their social responsibility.

Strategy

Kobelli has a donation of 1% and featured causes that include Hunger Free America, The Ocean Foundation, The Nora Project, African Wildlife Foundation, Best Friends Animal Society, and Judicial Watch.

Kobelli participated in a Flash Giving Event on September 5th. From noon until midnight they gave 10% instead of their typical 1% and shared the news via social media.  In October, Kobelli chose to raise their donations to 2% across the board and feature 4 Breast Cancer causes to raise awareness throughout the month for a cure.

Outcomes

28.9%

Lift in AOV

9%

Lift in Conversion Rate

“Our customers are showing us that they’re willing to spend more when they can support causes they care about through us. In our time with Change Commerce, we’ve seen a 28.9% lift in our AOV on the orders that have a donation.”

Eyal Brikman
COO of Kobelli