Social Impact

Our Guide to #GivingTuesdayNow

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We’ve partnered with #GivingTuesdayNow to make a difference when the global community can use it most. This Giving Economy has got power and we’re excited to spotlight it for the greater good.

Marketing Activations 


We wanted to gear you up with ideas and inspiration for how to market your giving to take part in this movement. Below are some tools for you when crafting your #GivingTuesdayNow message


Background


#GivingTuesdayNow is a new global day of giving and unity that will take place on May 5, 2020 – in addition to the regularly scheduled Dec 1, 2020 #GivingTuesday – as an emergency response to the unprecedented need caused by COVID-19.

#GivingTuesdayNow Fact Sheet


Recommended Language and Hashtags


  • Join us on May 5th, when we make a difference with our global community for COVID-19 Relief.
  • This Tuesday, we are *insert giving activation here*. Shop now and make a difference when it’s needed most. 
  • We’re making a difference and you can help! Shop your favorites on May 5th and we’ll make a donation on your behalf. 
  • #ChangeCommerce, #ShoppingGives, #DedicatedImpactPartner, #TheGivingEconomy, #GivingTuesdayNow

Recommended Marketing Channels


Below are some samples of creative activations from partners on Giving Tuesday 2019. Please keep in mind that these are examples of what you can do, not prescribed templates. Feel free to use our assets in the next section when creating your own interpretation.



Instagram story by KOIO

Homepage hero banner by Margaux

Assets



Donation Activations 


We know many of you have already committed to making a difference for COVID, but what better time than a 24-hour giving event to boost that impact!

We trust that you’ll get creative, but as a refresher here are some ways to activate donations:

Multipliers: double, triple, or even decuple your giving to certain causes by adding a multiplier! With this tool you can keep your foundational giving the same, but add a little extra incentive towards the causes you want.

Default: trying to get a gold star for giving? Set a default and every purchase made will create an impact. By enabling this type of giving, your customers no longer need to opt in for you to donate.

We’re excited to see what you have in store for next week— thank you for making a difference with us! Let us know how you’re giving on May 5th by filling out the form below and we can share your impact in our round-up of giving partners on the big day with our subscribers and followers. If you have any questions please email savanah@shoppinggives.com or sam@shoppinggives.com.