For Retailers

10 Best Shopping Cart Abandonment Software Solutions

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Having a cart abandonment software is crucial for any eCommerce business.

Nobody likes an abandoned cart.

But that's the reality of selling online for an eCommerce business. In other words, sales don't come easy.

However, getting a ton of website visitors alone won't grow your online store. You need those visitors to stick around long enough to add items to their cart and turn into paying customers.

Consequently, it's easier said than done.

If your brand struggles to collect income from online shopping carts, you’re in good company. 68 - 75% of carts are abandoned, which means significant lost income. To see how you stack up, you can check your cart abandonment rate in Google Analytics.

Profitable lifetime revenue is the real goal, so you want a way to recoup abandoned carts that works longterm.  The good news is, you have solid cart abandonment solutions for dealing with abandoned shopping carts.

Top 10 Solutions For Dealing With Shopping Cart Abandonment

If you are selling a product or service using an eCommerce platform, you probably have an abandoned cart every so often. While it is challenging to recover abandoned carts by yourself, utilizing abandoned cart software can help you launch effective recovery campaigns. As a result, you'll save lost revenue and get help in the checkout process.

Here is what you need to know about cart recovery and how specialized software can help.

 

 

Definition of cart abandonment

Cart abandonment occurs when a shopper chooses not to purchase the items in their cart. Instead, they abandon the cart before the checkout process and leave the site.

We don't always know why cart abandonment happens, but we know that every abandoned cart causes lost revenue for business.

 

 

Why are carts abandoned?

It should be no surprise that carts are sometimes abandoned. Since it takes no effort to start a cart, a customer may do so without intention of completing their purchase. However, there are some cases in which carts can be recovered.

Here are the 5 primary reasons for an abandoned cart.

reasons for an abandoned cart during the checkout process.
  • Extra costs (50%). The price may seem good until you get to the checkout and realize that you'll also be paying shipping, taxes, and other fees. As a result, this is the primary reason for cart abandonment.
  • Account creation prompting (28%). People don't want to be told that they have to make an account to make a purchase. Some people guard their email address closely and they would rather abandon their cart and leave the site than make an account.
  • Complicated or long checkout (21%). Your customer is shopping online rather than in-store, in part, because they want speed and convenience in the checkout process. As a result, a long or complicated checkout process may make customers impatient enough to abandon their cart. However, optimizing your checkout page can help customers complete their purchase.
  • Total cost isn't clear (18%). Your customers don't want to make a purchase if they're not 100% sure of what they'll be paying.
  • Delivery was too slow (18%). People are used to fast deliveries for online shopping and may look elsewhere for a product instead of waiting weeks for it to arrive.

 

 

What is cart abandonment software?

Abandoning carts is pretty standard for online shopping because it's easy. For that reason, the cart abandonment rate tends to be high for most eCommerce businesses.

Abandoned cart technology aims to change that by recovering lost sales and reducing the number of abandoned carts. In other words, if you want to recover abandoned carts, you need the help of software.

 

 

How does cart abandonment software work?

Firstly, when a customer adds items to their cart, the checkout process starts. After that, abandonment software grabs the email address and sends it to an automated email marketing sequence. If the purchase is made, then no emails are sent. 

However, if the purchase isn’t made, the email automation process will continue. As a result, emails reminding the customer to make the purchase will be sent at specific times, depending on the analytics software. 

Some eCommerce platforms like BigCommerce and Shopify have good cart abandonment software included. However, they are not full-featured marketing automation tools. This means that a more robust cart abandonment option can make a big difference in lost sales.

The best software can customize cart abandonment emails, abandoned cart pop-ups for exit intent, and other ways of notifying the customer. For example, the content can be customized based on the time that the cart was abandoned, which items are and are not in the cart, and other data about the customer. 

Further, by using effective analytics, the cart abandonment software can use communication techniques to recoup your lost revenue and enhance customer relationships.

  • Cart abandonment emails can remind a client that they have an abandoned cart with all the great things they want to purchase.
  • Cart abandonment pop-ups encourage a customer to complete their purchase in real time before they leave the site. Furthermore, they may also promise additional coupons or share a related purchase.

Most importantly, every company that offers abandoned cart recovery campaigns has different techniques for decreasing your lost revenue and recovering abandoned carts.

As an example, here are a few cart abandonment software companies you can choose from and the eCommerce platforms they work with.

 

 

Klaviyo.

Klaviyo Cart Abandonment Software

Klaviyo is designed with eCommerce marketing in mind. In short, they have driven billions of dollars in revenue, largely through their retargeting strategies based on customer data. For instance, you can fully customize your emails and target based on data like the value of the items in the cart.

Ecommerce platforms that they integrate with:

  • Shopify
  • Magento
  • BigCommerce
  • Woo Commerce
  • ...and many custom platforms

 

 

Omnisend.

Omnisend Cart Abandonment Software

With Omnisend you can automate abandoned cart emails. By using Omnisend's services, you can track customers from cookies as well as entered emails. As a result, this lets you get more sales back through your email marketing. Additionally, Onmnisend advertises that their tactics can win as many as 22x more than regular promotional emails.

Ecommerce platforms that they integrate with:

  • Shopify
  • BigCommerce
  • Woocommerce
  • Magento
  • ...or your own custom eCommerce platform

 

 

CartStack.

CartStack may be able to recover as many as 15% of abandoned carts.

CartStack recovery campaigns center on cart recovery email campaigns. These campaigns utilize real-time data to send a series of email reminders at the ideal moment to help customers complete their purchase. As a result, CartStack may be able to recover as many as 15% of abandoned carts.

Ecommerce platforms that they integrate with:

  • Magento
  • Woocommerce
  • Shopify
  • BigCommerce
  • Opencart
  • Sap Hybris
  • Volusion
  • 3dcart
  • Pinnacle Cart
  • osCommerce
  • X-Cart
  • Demandware
  • Shopify Plus

 

 

Keptify.

Managed shopping cart abandonment software

Keptify's goal is to create a unique customer experience with your eCommerce platform. By using information about how much customers spend, offering interaction-based deals, and rewarding existing customers, Keptify can reduce cart abandonment on your platform. As a result, Keptify advertises that they can create conversions of as many as 20% by utilizing a "personalized customer journey".

Ecommerce platforms that they integrate with:

  • Shopify
  • Magento
  • OpenCart
  • Prestashop
  • 3dcart
  • Volusion
  • BigCommerce
  • ...and more

 

 

Barilliance.

Barilliance Cart Abandonment Software

If you want your cart abandonment to be personalized throughout the journey, from online shopping to email marketing, Barilliance is an excellent option. They promise a 12.2 conversion rate utilizing email timing and can create a 7.7% conversion rate with follow up emails. As an example, they use algorithms to automate selling related and improved products to your customers.

Ecommerce platforms that they integrate with:

  • Magento
  • Volusion
  • OSCommerce
  • salesforce
  • 3dcart
  • SAP Hybris

 

 

Digioh.

Cart Abandonment Software to Boost Conversion Rate

Digioh can boost conversions with custom analytics. For instance, they will suggest relevant products to those that have been ordered and offer complimentary options that will encourage your customers to complete their purchase. By giving highly-customizable prompts, Digioh lets you express your eCommerce business through your emails and pop-ups.

Ecommerce platforms that they integrate with:

  1. BigCommerce
  2. Woo-commerce
  3. Shopify
  4. ... and more. 400 total
  5. ... and any custom provider that you choose

 

 

Rejoiner.

Rejoiner Cart Abandonment Software

Rejoiner has helped big brands like Guess and Native recover lost revenue from abandoned carts. They do this by using innovative strategies like letting customers complete their purchase on any device, for instance. Most importantly, by using real time cart recovery, they enable lost sales recovery too.

Ecommerce platforms that they integrate with:

  • Shopify
  • Magento
  • WooCommerce
  • Volusion

 

 

Drip.

Automate your ecommerce marketing at scale.

Drip can gather data and offer your customers a better experience. As a result, they can help you increase the overall loyalty of your customers as well as reducing cart abandonment. For example, their pre-built workflows for emails after cart abandonment make it easy to send optimized reminder emails. On the other hand, you can also build your workflow based on your unique needs.

Ecommerce platforms that they integrate with:

  • Shopify
  • Shopify Plus
  • Magento
  • WooCommerce
  • and many more

 

 

ActiveCampaign.

Abandoned cart emails and automations from ActiveCampaign

ActiveCampaign utilizes Deep Data integrations to send recovery emails and prompt customers to complete their purchase. For instance, you can customize your email marketing strategy to offer coupons or ask why they abandoned the cart in exchange for a credit towards their purchase.

Ecommerce platforms that they integrate with:

  • Bigcommerce
  • Magento
  • Shopify
  • WooCommerce

 

 

Privy.

Privy

Privy utilizes tactics like exit intent pop-ups that remind people not to abandon their cart. This makes it more likely they'll complete their purchase. Most importantly, the content is customized to information about the customer, like what is in their cart. As a result, Privy advertises as much as 4% recovery of abandoned carts by using their cart abandonment software.

Ecommerce platforms that they integrate with:

  • BigCommerce
  • Magento
  • Shopify
  • Shopify Plus
  • Volusion
  • Weebly
  • Wix
  • WooCommerce

 

 

Begin recouping your abandoned cart revenue

In conclusion, choosing one of these effective cart abandonment solutions can help you to recover lost sales and build a better relationship with your customers. 

To effectively reduce your cart abandonment rate and increase conversion rate, you should look at your customer journey and identify areas where experiences can be made better. To discover powerful solutions that can help your brand engage, convert, and retain customers, download the free eCommerce Essentials Playbook. As a result, you'll get everything you need to optimize your customer journey and reduce your cart abandonment rate.

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