Having a cart abandonment software is crucial for any eCommerce business.
Nobody likes an abandoned basket.
But that's the reality of selling online for an eCommerce business. In other words, sales don't come easy.
However, getting a ton of website visitors alone won't grow your online store. You need those visitors to stick around long enough to add items to their cart and turn into paying customers.
Consequently, it's easier said than done.
If your brand struggles to collect income from online shopping carts, you’re in good company. Here are some eCommerce cart abandonment statistics you should know:
- Nearly 70% of eCommerce carts get abandoned.
- Ecommerce brands lose $18 billion in sales revenue every year because of cart abandonment.
- Mobile cart abandonment rates reach an alarming 85%.
- 48% of cart abandonment results from unexpected shipping costs, taxes, or additional fees during the checkout process.
- 22% of US online shoppers have abandoned an order due to a “too long / complicated checkout process.
- When businesses deploy cart recovery emails, 29% of those emails are clicked by recipients.
With nearly 7 out of 10 online carts getting abandoned before the checkout, many eCommerce brands face significant revenue loss. Check your software dashboard or Google Analytics to see how your cart statistics compares to the average.
Increasing customer lifetime revenue is the main objective, so you need a long-lasting method to recover lost checkouts. The good news is that we have researched and found the most effective abandoned cart automation solutions for dealing with abandoned shopping carts.
Top 10 Abandonment Recovery Tools
If you are selling a product or service using an eCommerce platform, you probably have an abandoned cart every so often. While it is challenging to recover these by yourself, utilizing abandoned cart software can help you launch effective recovery campaigns. As a result, you'll save lost revenue and get help in the checkout process.
Here is what you need to know about cart recovery and how specialized software can help.
Definition of cart abandonment
Cart abandonment occurs when a shopper chooses not to purchase the items in their cart. Instead, they abandon the cart before the checkout process and leave the site.
We don't always know why this happens, but we know that every ditched checkout causes lost revenue for business.
Why are carts abandoned?
You may be asking, “Why am I getting so many abandoned carts?”. Since it takes no effort to start a cart, a customer may do so without intention of completing their purchase. However, there are some cases in which carts can be recovered.
Here are the 10 primary reasons for an abandoned cart.
- Extra costs (48%). The price may seem good until you get to the checkout and realize that you'll also be paying shipping, taxes, and other fees.
- Account creation prompting (26%). People don't want to be told that they have to make an account to make a purchase. Some people guard their email address closely and they would rather leave the site than make an account.
- Lack of trust (25%). In a growing digital age, many consumers have growing concerns around data breaches, lack of secure encryption protocols, or a general lack of transparency from brands regarding privacy and security measures.
- Delivery was too slow (23%). People are used to fast deliveries for online shopping and may look elsewhere for a product instead of waiting weeks for it to arrive.
- Complicated or long checkout (22%). Your customer is shopping online rather than in-store, in part, because they want speed and convenience in the checkout process. As a result, a long or complicated checkout may make customers impatient enough to bounce off. However, optimizing your checkout page can help customers complete their purchase.
- Total cost isn't clear (21%). Your customers don't want to make a purchase if they're not 100% sure of what they'll be paying.
- Unsatisfactory return policy (18%). With a complicated or unsatisfactory return policy, consumers perceive a higher risk of being stuck with unwanted items or incurring additional costs if they are unsatisfied with their purchase.
- Poor UX (17%). If a consumer experiences website errors during the online shopping process, they’re more likely to feel frustrated, lose confidence in the site’s reliability, and look for a more seamless experience elsewhere.
- Limited payment options (13%). For consumers who exclusively use certain payment methods when online shopping, they’re more likely to shop where their preferred methods of payment are accepted.
What is cart abandonment software?
Leaving the checkout without making a purchase is pretty standard for online shopping because it's easy. For that reason, the cart abandonment rate tends to be high for most eCommerce businesses.
Abandoned cart technology aims to change that by recovering lost sales and reducing the number of lost carts. In other words, if you want to recover lost checkouts, you need the help of software.
How does cart abandonment software work?
Firstly, when a customer adds items to their cart, the checkout process starts. After that, abandonment technology grabs the email address and sends it to an automated email marketing sequence. If the purchase is made, then no emails are sent.
However, if the purchase isn’t made, the abandoned cart recovery email automation will continue. As a result, cart reminder emails will be sent at specific times, depending on the analytics software.
Some eCommerce platforms like BigCommerce and Shopify have good cart abandonment solutions included. However, they are not full-featured marketing automation tools. This means that a more robust solution can make a big difference in lost sales.
The best software can customize cart abandonment emails, pop-ups for exit intent, and other ways of notifying the customer. For example, the email copy can be customized based on the time that the cart was abandoned, which items are and are not in the cart, and other data about the customer.
Further, by using effective analytics, the cart abandonment technology can use communication techniques to recoup your lost revenue and enhance customer relationships.
- Cart abandonment emails can remind a client that they have an abandoned cart with all the great things they want to purchase.
- Cart abandonment pop-ups encourage a customer to complete their purchase in real time before they leave the site. Furthermore, they may also promise additional coupons or share a related purchase.
Most importantly, every company that offers abandoned cart recovery campaigns has different techniques for decreasing your lost revenue and recovering conversion opportunities.
As an example, here are a few cart abandonment solution companies you can choose from and the eCommerce platforms they work with.
Klaviyo.
Klaviyo abandoned cart solution is designed with eCommerce marketing in mind. In short, they have driven billions of dollars in revenue, largely through their retargeting strategies based on customer data. For instance, Shopify stores can fully customize their emails and can target based on data such as the value of the items in the cart.
Ecommerce platforms that they integrate with:
- Shopify
- Magento
- BigCommerce
- Woo Commerce
- ...and many custom platforms
Justuno.
Justuno makes rescuing abandoned carts easy with their exit behavior detection and advanced targeting rules for win-back campaigns that convert more abandoning shoppers into customers. Re-engage visitors at just the right moment for maximum impact, turning abandoned carts into profitable sales.
Ecommerce platforms that they integrate with:
- Magento
- BigCommerce
- Bonjoro
- Lightspeed
- Maropost Commerce Cloud
- Miva
- Shopify
- Tapcart
- WooCommerce
- WordPress
- Xverify
Omnisend.
With Omnisend you can automate abandoned cart emails. By using Omnisend's services, you can track customers from cookies as well as entered emails. As a result, this lets you get more sales back through your email marketing. As social proof, Onmnisend advertises that their tactics can win as many as 22x more than regular promotional emails.
Ecommerce platforms that they integrate with:
- Shopify
- BigCommerce
- Woocommerce
- Magento
- ...or your own custom eCommerce platform
CartStack.
CartStack recovery campaigns center on cart recovery email campaigns. These campaigns utilize real-time data to send a series of email reminders at the ideal moment to help customers complete their purchase. As a result, CartStack may be able to recover as many as 15% of abandoned carts.
Ecommerce platforms that they integrate with:
- Magento
- Woocommerce
- Shopify
- BigCommerce
- Opencart
- Sap Hybris
- Volusion
- 3dcart
- Pinnacle Cart
- osCommerce
- X-Cart
- Demandware
- Shopify Plus
Barilliance.
If you want your cart abandonment to be personalized throughout the journey, from online shopping to email marketing, Barilliance is an excellent option. They promise a 12.2 conversion rate utilizing email timing and can create a 7.7% conversion rate with follow up emails. As an example, they use algorithms to automate selling related and improved products to your customers.
Ecommerce platforms that they integrate with:
- Magento
- Volusion
- OSCommerce
- salesforce
- 3dcart
- SAP Hybris
Digioh.
Digioh can boost conversions with custom analytics. For instance, they will suggest relevant products to those that have been ordered and offer complimentary options that will encourage your customers to complete their purchase. By giving highly-customizable prompts, Digioh lets you express your eCommerce business through your emails and pop-ups.
Ecommerce platforms that they integrate with:
- BigCommerce
- Woo-commerce
- Shopify
- ... and more. 400 total
- ... and any custom provider that you choose
Rejoiner.
Rejoiner has helped big brands like Guess and Native recover lost revenue from abandoned carts. They do this by using innovative strategies like letting customers complete their purchase on any device, for instance. Most importantly, by using real time cart recovery, they enable lost sales recovery too.
Ecommerce platforms that they integrate with:
- Shopify
- Magento
- WooCommerce
- Volusion
Drip.
Drip can gather data and offer your customers a better experience. As a result, they can help you increase the overall loyalty of your customers as well as reducing cart abandonment. For example, their pre-built workflows for emails after cart abandonment make it easy to send optimized reminder emails. On the other hand, you can also build your abandoned cart workflow based on your unique needs.
Ecommerce platforms that they integrate with:
- Shopify
- Shopify Plus
- Magento
- WooCommerce
- and many more
ActiveCampaign.
ActiveCampaign utilizes Deep Data integrations to send recovery emails and prompt customers to complete their purchase. For instance, you can customize your email marketing strategy to offer coupons or ask why they abandoned the cart in exchange for a credit towards their purchase. They also offer an abandoned cart calculator tool to calculate lost revenue from abandoned baskets.
Ecommerce platforms that they integrate with:
- Bigcommerce
- Magento
- Shopify
- WooCommerce
Privy.
Privy utilizes tactics like exit intent pop-ups that remind people not to abandon their cart. This makes it more likely they'll complete their purchase. Most importantly, the content is customized to information about the customer, like what is in their cart. As a result, Privy advertises as much as 4% recovery of abandoned carts by using their cart abandonment technology.
Ecommerce platforms that they integrate with:
- BigCommerce
- Magento
- Shopify
- Shopify Plus
- Volusion
- Weebly
- Wix
- WooCommerce
Start recovering lost revenue from abandoned carts.
In conclusion, choosing one of these effective cart abandonment software solutions can help you to recover lost sales and build a better relationship with your customers.
To effectively reduce your cart abandonment rate and increase conversion rate, you should look at your customer journey and identify areas where experiences can be made better. To discover powerful solutions that can help your brand engage, convert, and retain customers, download the free eCommerce Essentials Playbook. As a result, you'll get everything you need to optimize your customer journey and reduce your cart abandonment rate.