Welcome to the Giving Economy
Congratulations! You’ve taken the first step towards making everyday purchases create positive impact. We’ve created a handy toolkit with resources to help you launch and get the most out of your Change Commerce program.
Dedicated Social Impact Page
If you don’t already have a dedicated page to highlight your Corporate Social Responsibility (CSR) strategy, now’s the time! Direct your customers here to learn more about how you are committed to giving back. Let your customers know that they can choose where the donation goes or highlight the organizations you support.
This page is essential when announcing via email or social channels where it can be challenging to tell your full story in short bursts.
- Drive awareness of the brand’s CSR mission
- Educate customers how the brand works toward this mission
- Encourage participation through sharing customer involvement
- Demonstrate value by showing results or expected results
Download the Dedicated Social Impact Page Guide here to share with your team and make it your own!
Press Release Template
It's time to announce to the world that you are launching a program committed to giving back! This template will help guide you through creating a press release.
Download the Press Release Template here.
You’ve got your dedicated social impact page set up and your cart all ready to create engaging moments with your customers– now it’s time to let your email list know what matters to them, matters to you.
Download the Email Announcement Guide here.
Social Media Template
Build buzz and engage your community for pre-launch or launch! Plus, keep your customers updated on how much impact you are creating. Once data accrues you can create personalized ads around the causes your customers care most about.
Download the Social Media Guide here.
Influencer Marketing Guide
Now that you’ve taken initiative to promote your brand’s impact strategy through your own channels, let’s expand your reach through influencers. Influencers have the ability to reach an audience that may be outside of your current channel, which creates the perfect opportunity to share your impact strategy.
Download the Influencer Marketing Guide here.
ShoppingGives Design Assets
Looking for inspiration? Here are some mockups and assets to help you in creating your marketing. These can be customized and adjusted just like your giving!
Download ShoppingGives Design Assets here.