Who They Are
Billionaire Boys Club, founded by Pharrell Williams and Nigo in 2003, is a globally recognized clothing, accessories and lifestyle brand, whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. As the brand has morphed to continuously lead and define fashion, they have built a universe from the foundation of Billionaire Boys Club to form ICECREAM, Bee Line and Billionaire Girls Club.
What They Believe
Billionaire Boys Club’s DNA is fueled by Pharrell’s aspirational motto and our brand mantra, “Wealth is of the heart and mind. Not the pocket.” At Billionaire Boys Club, they are perpetually focused more on originality and authentic self expression than the direct financial implications of their name, and they challenge their community to perceive wealth in humanity, compassion, creativity and curiosity.
Billionaire Boys Club and its family brands are dedicated to the community that made them what they are today. They recognize the importance of giving back to their community and the impact they have as a cultural entity. Because of this, they have and continue to align themselves with the causes that matter to them and their communities, including working with NYCHA for financial housing support to those affected by COVID-19, raising awareness and money for Black Lives Matter, Stop Asian Hate, mental health non-profit organizations, and more.
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