Retailer Story

Au Naturale Cosmetics

Dedicated Impact Partner Since November 2020

Donated to 20 Causes (Last Updated: Feb 18, 2021)

Who They Are

Au Naturale Cosmetics set out to solve a challenge that is common in the world of beauty— creating a line of bold, long-lasting color cosmetics without the harmless chemicals that can lead to chronic breakouts and irritation. Au Naturale Cosmetics noticed that consumers often wear clean color during the day, but turn to conventional cosmetics when they want a full spectrum of color payoff and long lasting wear. For this reason, Au Naturale Cosmetics created a line of cosmetic products that are vegan, organic, paraben free, and ethical.

What They Believe

At Au Naturale Cosmetics, their mission is to use exclusively healthy, naturally derived and ethically sourced ingredients. Au Naturale Cosmetics believes in ensuring the highest standard in quality assurance and even establishes partnerships with fair-trade farmers to ensure the highest standard in ingredients and transparency as well. They are even part of a movement to demand stricter regulations for cosmetic products in the United States to fight for transparency and quality.

At Au Naturale Cosmetics, they also give back on all purchases to causes such as Feeding America and She Should Run. This means that when you shop with Au Naturale Cosmetics, you can feel secure knowing that your cosmetic products are clean and high-quality, while also giving back and creating a positive impact.