Who They Are
Everyday California is an apparel and adventure brand based in sunny La Jolla. The company started in the midst of the 2008 recession with two guys running discounted adventure tours on the beach. They’ve grown since then, now offering apparel and lifestyle products with their ultimate hope to share the California lifestyle with everyone around the world still shining through.
What They Believe
If you take a look at Everyday California you can probably guess what matters to them. With adventures based on the La Jolla beaches including surfing, kayaking and paddle boarding, the ocean is central to their business. For that reason Everyday California is committed to protecting and preserving nature.
Their two featured causes are GreenWave and 1% for the Planet. GreenWave works to incentivize the creation of 3D Ocean Farms which can create up to five types of food sources. By working with GreenWave, Everyday California is bolstering a mission of creating jobs, mitigating climate change and growing healthy food for local communities.
As a member of 1% for the planet, Everyday California pledges to give at least 1% of their annual sales to approved environmental nonprofits. They have now pledged an additional 1% to the causes of customer’s choices. Customers can choose to give to Everyday California’s chosen causes or they can choose a nonprofit close to heart and have a percentage donated on their behalf!