Cause Story

American Heart Association x White + Warren

The Inspiration

 

Heart disease is a leading cause of death in the United States, every 43 seconds someone dies of stroke or other cardiovascular diseases. Yet, there are many things including changing your diet and exercise that individuals can practice to help prevent it.

The Cause

 

When Susan White Morrissey found herself and her family deeply affected by heart disease, she decided to take action. Through ShoppingGives, White + Warren is able to give back like never before.

The Impact

 

Susan is on the NYC Go Red For Women Executive Leadership team and has been raising awareness and funds for years. Last year on #GivingTuesday they ran a campaign where every purchase made donated to a good cause. They saw a significant increase in shopping that day as compared to the other shopping days of that week. During American Heart Month, we worked with White + Warren to ensure 1% of every purchase went directly to American Heart Association, and that was in addition to their “Cashmere for a Cause” capsule collection which donated 20% of its proceeds.

White + Warren is setting an example of how giving back is always in fashion.