In a world of an abundance of choice, eCommerce brands are continuously competing for loyal customers. Loyal customers will buy your products time and time again, despite price or availability. Consumers increasingly want brands who will provide value beyond a transaction, and we have a solution to help you navigate through customer loyalty.
Customer Loyalty is Crucial, But Not Always Easy
Building customer loyalty is important for any business, but can be difficult to achieve. Luckily, Yotpo makes it easy with their customized rewards programs to help you engage existing customers and reach new ones.
Customer loyalty is so crucial because your loyal customers are your best customers. 59% of customers are more likely to join a loyalty program for a brand that they love, while 71% of Millennial consumers are even willing to spend more to shop with a trusting brand that gives back. Additionally, 59% of customers are more likely to refer their family and friends to a brand they are loyal to as well.
When Rewards Program Meets Donations
With ShoppingGives integration with Yotpo, your store can increase customer loyalty by incentivizing your customers with rewards points when they create a donation with their purchase. You also have the option to allow your customers to redeem those points for a donation to the cause of their choice.
Consumers are increasingly growing concerned about the impact that brands have on society, are demanding that these brands do more to make a difference, and are choosing purpose-driven brands over those that do not align with their values. In fact, consumers are more likely to be loyal to a brand when they believe in its cause.
Integrating with Yotpo helps to drive purpose-driven purchases, create more authentic relationships with your customers, and can increase customer lifetime value.
We Made This Integration Easy
- Make sure you have the Change Commerce app installed and activated
- Install the Loyalty & Referrals by Yotpo app
- Choose to integrate Yotpo through the Change Commerce app
- Set your rewards and/or redemption campaigns
- Begin building customer loyalty while doing good and giving back!
For a full list of steps to begin integrating ShoppingGives and Yotpo, you can check out our integration guide here.
Benefits and Best Uses
Yotpo’s integration allows your store to show your customers that by shopping with your brand, they can support the causes that they care about most. Consumers will continue to choose purpose-driven brands, and allowing customers to create more meaningful transactions when they shop with your brand can lead to increased customer loyalty.
Blind Barber is using ShoppingGives and Yotpo to create a loyalty program that builds more authentic relationships with their customers, while also doing good and giving back.
Reward Social Impact Purchases Through Donations
Through Yotpo’s integration, you can incentivize your customers by awarding rewards points when they create a donation with their purchase. For every dollar that is donated when your customer makes a purchase, you can reward them with Yotpo loyalty points.
Redeem Points for Donations
You can also drive purpose-driven purchases by allowing your customers to convert and redeem reward points into donations to support their favorite causes. Enabling your customers to redeem their loyalty points for an extra donation creates a more meaningful interaction with your customers, and makes their purchase experience that much better.
Attract Millennials and Gen Z with Reward Options
With these integration options, you have the ability to engage the largest buying population through cause marketing and by using your business power to make a difference.
If you are interested in integrating Yotpo to your store to increase customer loyalty and trust or if you want to learn more about the integration, you can check out the link below.
Ready to get started with Yotpo and ShoppingGives?
You can learn more about our integration with Yotpo Loyalty here.
If you would like to get a personal 1-on-1 demo to learn more about the ShoppingGives and Yotpo integration firsthand, schedule a demo with our team below!